That’s a double-edged sword, as we’ve seen.) (And I don’t just mean by making media cheaper.
In short: reminding people that advertising does good. Happily, there’s another drum we should also be beating as we attempt to rebuild trust and solve that image problem. All of this is to be welcomed as we try to rebuild the fragile contract between advertiser and audience, but the danger is that we simply repair rather than revitalise our industry.
While the likes of Facebook scramble their way to the right side of the argument, a series of industry-wide trust initiatives have been launched by our trade bodies.īrand safety, ad fraud, excessive frequency and regulation loom large on the agendas. The only upside of a burning platform, of course, is that it unequivocally demands action – and this we are finally seeing. The extraordinary enrichment of its major players has come at considerable cost to the previously benign ecosystem of advertiser, publisher and audience. Indeed, the chase for advertising dollars has corrupted the new social commons just as certainly as it has built it.
Given the AA’s specific diagnosis – that advertising’s calamitous loss of favourability over the past 20 years is due primarily to the public’s sense of being both publicly and privately "bombarded" with messaging – it’s difficult not to attribute much of the trust deficit to the internet’s myriad impacts.Īdvertising has done much more than just fill the funding vacuum left by the internet’s beautifully idealistic design as a free information resource for everybody. Worse still: of all the industries measured, ours was in last place. It’s a terrible irony and an inconvenient truth for all of us who ply our trade in that big tent.īut we can’t pretend it’s not the case the year began with the Advertising Association’s gloomy declaration that trust in advertising is at an all-time low. PAGES WILL BE DELETED OTHERWISE IF THEY ARE MISSING BASIC MARKUP.Advertising has an image problem. DON'T MAKE PAGES MANUALLY UNLESS A TEMPLATE IS BROKEN, AND REPORT IT THAT IS THE CASE. THIS SHOULD BE WORKING NOW, REPORT ANY ISSUES TO Janna2000, SelfCloak or RRabbit42. The Trope workshop specific templates can then be removed and it will be regarded as a regular trope page after being moved to the Main namespace. All new trope pages will be made with the "Trope Workshop" found on the "Troper Tools" menu and worked on until they have at least three examples.Pages that don't do this will be subject to deletion, with or without explanation. All new pages should use the preloadable templates feature on the edit page to add the appropriate basic page markup. All images MUST now have proper attribution, those who neglect to assign at least the "fair use" licensing to an image may have it deleted.Failure to do so may result in deletion of contributions and blocks of users who refuse to learn to do so.